A place for the curious romantic

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For the curious heart and the devoted reader

For the curious heart and the devoted reader

Our Mission

Hearts On Fire Books is a place for the curious romantic. It’s a haven in the heart of the Treasure Valley by and for readers at all stages of their romance genre journey, so long as they have the desire to relax, relate, and explore.

Our Vision

Our vision is to spark a lasting love affair between readers and the romance genre—one that’s joyful, expansive, and wholly unapologetic.

We believe bookstores can be catalysts—for curiosity, for confidence, for meaningful change. And we see Hearts On Fire as more than a shop. It's a living, breathing space where love is both the story and the point.

Titles We're Curious About

Daggermouth: A Dark Dystopian Romance

Daggermouth: A Dark Dystopian Romance

$23.00 USD
Insatiable (The Edge of Darkness: Book 1)

Insatiable (The Edge of Darkness: Book 1)

$19.99 USD
How to Kill a Guy in Ten Dates

How to Kill a Guy in Ten Dates

$18.00 USD
Agnes Aubert's Mystical Cat Shelter

Agnes Aubert's Mystical Cat Shelter

$29.00 USD
Feathers so Vicious: A Dark Fantasy Romance

Feathers so Vicious: A Dark Fantasy Romance

$14.99 USD
Conform

Conform

$30.00 USD

Conform

$30.00 USD
No Ordinary Love

No Ordinary Love

$19.00 USD
Love Lyric

Love Lyric

$19.00 USD

Love Lyric

$19.00 USD
Ironling: A Fantasy Monster Romance

Ironling: A Fantasy Monster Romance

$16.99 USD
Gamble at Sunset

Gamble at Sunset

$17.95 USD
Beautiful Broken Love

Beautiful Broken Love

$16.99 USD
A Killer Kind of Romance

A Killer Kind of Romance

$18.00 USD
Parallel

Parallel

$17.99 USD

Parallel

$17.99 USD
Other Lata

Other Lata

$18.99 USD

Other Lata

$18.99 USD
Lavash at First Sight

Lavash at First Sight

$18.00 USD

CURIOSITY

We believe questions are just as important as answers. Whether you’re picking up your first romance novel or deep-diving into a subgenre you swore you’d never try—curiosity keeps the pages turning.

We stay open, inquisitive, and always willing to explore new stories, perspectives, and ideas.

COMMUNITY

Books are better when shared. We’re here to build more than a customer base—we’re building a community.

That means creating space for connection, conversation, and mutual care. Everyone’s welcome, and nobody has to read alone.

CURATION

Our shelves are lovingly edited, not algorithmically stocked. Every book is chosen with care, intention, and a genuine love for the genre.

If it’s here, it’s because we believe it’s worth reading—and worth recommending to someone you love (even if that someone is you).

For the curious heart and the devoted reader

For the curious heart and the devoted reader

Preorders