Welcome to your new favorite chapter.

Hearts On Fire is a bookstore built for the curious romantic—a cozy, spirited corner of the Treasure Valley where love stories take center stage and everyone’s invited to the club. Whether you're deep into your tenth re-read of The Duchess Deal or picking up your very first romance novel, you belong here.

We’re not just a shop. We’re a haven.

A soft landing spot for anyone craving a little more connection—with a story, with a community, or with yourself.

Every book on our shelves is chosen with care and intention. Our recommendations are rooted in genuine enthusiasm, thoughtful reading, and a deep respect for the genre. We’re not chasing trends or curating for clicks — we’re curating for connection. This is a place for meaningful stories, trusted suggestions, and the kind of shared passion that builds community one page at a time.

So come in. Browse awhile. Join a book club.

Ask us what we’re reading. Leave with something that lights you up—or at least gets your pulse going.

Meet Sami

Romance reader, spreadsheet slayer, and founder of Hearts on Fire Books.

Sami first fell for romance somewhere between the pages of Twilight—and while her Team Edward allegiance still holds strong, it was the genre’s heart, heat, and depth that kept her coming back for more. Since then, she’s fallen hard for the tropes, sub-genres, and wildly passionate fandoms that make romance one of the most expansive, joyful genres out there.

Originally from Boise, Sami made her way back home after nearly a decade in Boston where she earned her degree from Boston University, cut her teeth in public accounting, and snagged a master's in taxation. But somewhere between hedge fund compliance and tax code updates, she realized her heart was elsewhere—namely, with fictional couples falling in love in increasingly dramatic ways.

What started as a “someday” idea tossed around with friends eventually became something real: a cozy, community-centered bookstore dedicated entirely to romance. Sami founded Hearts on Fire Books to celebrate the genre that’s brought her so much joy—and to build a space for other curious romantics to discover, discuss, and devour love stories of all kinds.

Her goal? To create a gathering place where connection is the main character, passion is always welcome, and no one ever has to apologize for what they read.