A place for the curious romantic

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For the curious heart and the devoted reader

For the curious heart and the devoted reader

Our Mission

Hearts On Fire Books is a place for the curious romantic. It’s a haven in the heart of the Treasure Valley by and for readers at all stages of their romance genre journey, so long as they have the desire to relax, relate, and explore.

Our Vision

Our vision is to spark a lasting love affair between readers and the romance genre—one that’s joyful, expansive, and wholly unapologetic.

We believe bookstores can be catalysts—for curiosity, for confidence, for meaningful change. And we see Hearts On Fire as more than a shop. It's a living, breathing space where love is both the story and the point.

Titles We're Curious About

Games with the Orc

Games with the Orc

$13.99 USD
La sed / Thirst

La sed / Thirst

$19.95 USD
By the Bootstraps

By the Bootstraps

$19.00 USD
Never Gamble Your Heart

Never Gamble Your Heart

$17.99 USD
Burnout Summer

Burnout Summer

$19.00 USD

Burnout Summer

$19.00 USD
Clara & the Devil, Volume 1 (UK Edition)

Clara & the Devil, Volume 1 (UK Edition)

$21.00 USD
Bridesmaids and Broomsticks

Bridesmaids and Broomsticks

$18.00 USD
Matteo: A Forced Marriage Mafia Romance

Matteo: A Forced Marriage Mafia Romance

$18.99 USD
Singular Life of Aria Patel

Singular Life of Aria Patel

$19.99 USD
Clara & the Devil, Volume 1

Clara & the Devil, Volume 1

$19.99 USD
Nightborn

Nightborn

$18.99 USD

Nightborn

$18.99 USD

CURIOSITY

We believe questions are just as important as answers. Whether you’re picking up your first romance novel or deep-diving into a subgenre you swore you’d never try—curiosity keeps the pages turning.

We stay open, inquisitive, and always willing to explore new stories, perspectives, and ideas.

COMMUNITY

Books are better when shared. We’re here to build more than a customer base—we’re building a community.

That means creating space for connection, conversation, and mutual care. Everyone’s welcome, and nobody has to read alone.

CURATION

Our shelves are lovingly edited, not algorithmically stocked. Every book is chosen with care, intention, and a genuine love for the genre.

If it’s here, it’s because we believe it’s worth reading—and worth recommending to someone you love (even if that someone is you).

For the curious heart and the devoted reader

For the curious heart and the devoted reader

Preorders